Analytics Deep Dive

Advanced metrics and trend analysis — May 2026

+12.4%

Monthly Recurring Revenue

$1,428,400

ARR: $17.14M

+3.2%

Net Dollar Retention

118.4%

Expansion + upsell

-8.1%

Customer Acq. Cost

$1,240

LTV:CAC = 4.8x

+4%

Net Promoter Score

62

Up from 58 last quarter

MRR Growth Breakdown

New, expansion, contraction, churn

Conversion Rate Trend

Lead-to-trial and trial-to-paid rates

Revenue by Channel

Direct, partner, self-serve, marketplace

Cohort Retention

Monthly cohort retention at 30/60/90 days